Top 3 Best AI Tools For Marketing Strategy in 2024

Top 3 Best AI Tools For Marketing Strategy in 2024

Are you into marketing and looking for the best AI tools for marketing strategy this year?

Well, strategy is a key thing that you need to incorporate while having a solid marketing plan. With the best AI tools, it becomes quite an easy task.

You can consider implementing top-notch AI tools for building an effective digital marketing plan as smart work.

Now, there are a huge number of AI tools available for specific tasks. It becomes a little hectic to find the best of all for marketing strategy.

In this article, we will take you through the top 3 best tools backed by AI or Artificial Intelligence for your easy reference.

Top 3 Best AI Tools For Marketing Strategy You Must Not Miss Out In 2024

AI has reached an absolutely new height these days. With the use of these best AI tools for marketing strategy, you can do more than what you might expect.

Stick to the end of this article to know more about these best AI tools, how they work as well as their advantages and disadvantages.

1. ChatGPT

ChatGPT, abbreviated from Chat Generative Pre-trained Transformer, is a general chatbot. OpenAI houses the most effective ChatGPT.

Developed back on the 30th of November 2022 and focused on a robust language model, it permits the users to refine and engage in an effective conversation.

The users can choose to have their queries answered in a desired length, format, level of detail, style, as well as language.

The conversations are based on the most important technique known as “prompt engineering” and GPT-3.5, and GPT-4.0 form the base of the complete platform.

What can you do with ChatGPT, one of the best AI tools for marketing strategy?

Well, you can perform a lot of tasks with the help of this chatbot.

From making the platform answer your questions, analyze your content and/or concept, generate advice on almost any ethical things, summarize various texts, generate stories, and even write your songs, you can do almost anything!

You can even use chatgpt for marketing content generation. However, you will not be able to get any help for any image generation queries as of now.

Can chatgpt write a marketing plan?

Yes, it can with a proper prompt from you. The internet is flooded with various ChatGPT research.

So, check out the best chatgpt prompts for marketing that would help you grow.

How To Use ChatGPT For Business Development

If you are looking forward to using ChatGPT’s potential in all possible ways and engaging chatgpt prompts for social media marketing, make sure to follow the step-by-step method stated below:

  • Sign up and create an account on OpenAI.
  • Complete your profile on OpenAI.
  • Verify your contact number.
  • Accept the terms and conditions of ChatGPT.
  • Start using the platform.
  • Create new chats, rename, organize, or delete them as per your requirements.


  • Conversations mimic human interaction pretty well.
  • Modeled with advanced GPT-3.5 and GPT-4.
  • Varied usage makes it versatile including chat gpt prompts for marketing strategy.
  • A host of extensions and plugins are available.
  • Finetunes responses and continuously improving.


  • Can sometimes generate inaccurate results.
  • Has its own limits.
  • Can be used for unethical purposes.

2. Claude

Claude is an AI chatbot and one of the best AI tools for a marketing strategy that has been well-trained in the latest real-time data and is also available on Slack.

It was formed back in March 2023 and it enjoyed its first ever upgradation in July 2023 turning to Claude 2.0.

The chatbot works best for a number of things which include – complex reasoning, creativity, coding, thoughtful dialogues, in-depth content creation, and much more.

Considering AI tools for social media marketing? Claude can be the one.

How To Use Claude

  • Visit Claude’s official website and sign up.
  • Request an answer with a prompt to see how it functions.
  • Retry the prompt for a different answer if you are not satisfied with the previous one.
  • Copy the response or report it in case you are still not satisfied.
  • Continue the conversation, or you can even start a new convo.
  • Check the functionality of the chatbot by asking it various different questions.
  • Try summarizing a webpage with a great prompt.
  • Summarize any uploaded files – PDF, TXT, CSV, DOCX, PPTX, RTF, HTML, CSS, and more.
  • Check previous chats, delete any chat, rename any chat, or take help from the “Help and Support” section.


  • Possesses capabilities for long-form documents.
  • Can upload up to 5 files ranging from 10 MB each against each prompt.
  • Supports multiple languages and English as primary.
  • Queries are resolved in just a couple of seconds.


  • Available solely in the UK and the U.S.
  • Image uploads are not supported.
  • Unavailability of internet searches.

3. Bing AI Chatbot

Bing is one of the top search engines from the house of Microsoft and it has developed its own AI chatbot.

Initially, it was named Bing Chat, but recently it has been rebranded as “Copilot” in February 2023 landing as one of the best AI tools for marketing strategy.

The chatbot is based on OpenAI’s GPT-4 Turbo, the latest model. That said it is quite faster than ChatGPT. 

What can you do with this chatbot?

Well honestly, you can implement Copilot to get help with text queries, writing assistance, coding, research, image inputs, and much more.

Being one of the free AI tools for marketing its functionalities are extensive and what sets it apart from other competitors is the image input feature.

Want to use chatgpt prompts for sales?

Try out Copilot.

How To Use Bing AI Chatbot Copilot

  • Visit (You may prefer to use Microsoft Edge).
  • Sign in using your Microsoft account. If you do not have one, you need to sign up.
  • Locate the “Chat” option at the top of the page.
  • Select a conversation type from Creative, Balanced, and Precise.
  • Type your prompt to get your answer.


  • It is powered by OpenAI’s GPT-4 multimodal large language model.
  • Generates responses similar to humans.
  • It offers non-English language support as well.
  • Offers tailored conversations.
  • Offers functionality as a web search engine.
  • Generates citations against reference materials.
  • Generates summaries and analyses.
  • Generates images.
  • Completely free and is available on a wide range of platforms.


  • Offers limited chats and sessions.
  • Offers limited creative responses.
  • Offers shorter chat responses.
  • Tailor-made responses are limited.
  • Inaccurate solution at times.
  • Requires higher systems.
  • Chat response times are a bit slower.
  • Raises legal and ethical issues.

May You Like Also: Top 3 Best AI Tools For Advertising

Final Thoughts

AI tools for digital marketing are the most raved-about thing currently as they make work much simpler and quicker. This helps you to engage your thoughts and strategies in other things where AI might not be able to get in.

There has been the emergence of a lot of AI tools for marketing and choosing the right one that suits your preference could be a task.

Hence, here are the three top best AI tools for a marketing strategy that you need to explore more when you are strategizing a marketing plan, especially in digital marketing.

Additionally, if you want more assistance from other related AI tools for marketing strategies, you can check out Campaign Assistant,,, Adverity,, and

Most of these come with the best AI tools for marketing strategy free plans alongside premium plans including premium features.

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